Biggest message in the Middle East, billboard with message 'Welcome King Messiah'
Caption removed from back of print: "6.2.93 BIGGEST MESSAGE IN THE MIDDLE EAST This 80 meter billboard, located in one of Tel Aviv's busiest junctions, is part of a massive billboard campaign that recently rocked Israel and the rest of the world. It bears the message, "Welcome King Messiah", and features a picture of the Lubavitcher Rebbe. On January 31st, Lubatvitcher Chassidim publicly acknoledged [sic] the Rebbe as the Messiah in an internationally telecast ceremony. They base this acknowledgement on the fact that he has fulfilled all the criteria for the Messiah set forth in Jewish law. The Chassidim also point to the events such as the fall of communism and the Gulf War, which jewish [sic] holy writings from centuries ago predicted, as signs of the Messianic Age. Lubavitcher organizations are urging people to prepare for this new age through good deeds, acts of kindness, and renewed commitment to inner spiritual goals. COPYRIGHT BY ISRAEL SUN Ltd". Colour print.